Real estate agent for premium and luxury properties in Lucerne

Our core competencies

PLACE specialises in providing comprehensive support for high-profile property projects, from the initial concept through to successful completion. Through our three core areas – property marketing, new-build projects and client support – we develop solutions based on trust, professional expertise and personal commitment.

We gain a detailed understanding of our clients’ individual objectives and develop concepts that go far beyond standard solutions. In doing so, we combine an understanding of the market with high standards of quality, precision and aesthetics. Our focus is not only on the properties themselves, but also on the people and the visions behind them.

Property marketing

Exclusive properties deserve equally exclusive marketing

Whether you are looking for an exceptional property or seeking the ideal buyer for your property, we bring people and properties together with the utmost precision, market knowledge and the utmost discretion. Our focus is on villas, high-end residential properties, prime building plots and selected investment properties. Each property is managed individually, carefully analysed and strategically positioned in the market.

From the initial consultation right through to a successful conclusion, we support you personally, with a forward-looking approach and an uncompromising commitment to quality. We prepare all the relevant sales and decision-making documentation and ensure maximum transparency at every stage of the process.

Instead of standardised online valuations, we consistently rely on well-founded, personalised on-site assessments that are accurate, realistic and in line with market conditions. We handle negotiations, coordination and the entire process efficiently, in a structured manner and with the necessary discretion.

Video coming soon

New-build projects

Every successful new-build project begins with a clear vision and a well-thought-out market positioning

We support property developers, investors and owners from the initial concept right through to a successful sale, using a holistic approach that combines architecture, market insight and marketing expertise.

Right from the development phase, we offer advice on optimising floor plans, defining the target audience and addressing questions regarding materials and finishes. The aim is to create living spaces that not only impress but also meet the needs of future buyers.

Based on in-depth market analyses, we develop the optimal pricing strategy and position your project effectively in the market. High-quality visualisations, professional sales materials and a bespoke project website ensure a compelling presentation and allow potential buyers to experience the quality of your project even before it is completed.

From the marketing strategy through to personalised support for prospective buyers and the successful completion of the sale, we handle every aspect with the utmost care and efficiency. Discretion, transparency and first-class advice are always at the heart of what we do.

Our aim is to realise the full potential of your new-build project and create sustainable value for buyers, investors and developers.

Video coming soon

Client support

Every successful construction project begins with a clear vision and a partner who recognises the potential and works purposefully to bring it to fruition

Whether it’s building land or an existing property: we analyse the current situation, identify development opportunities and devise bespoke concepts that combine your vision with our expertise.

From the initial considerations right through to the submission of the planning application, we guide you personally and proactively through the entire process. Well-founded feasibility studies, economic analyses and meticulous planning lay the foundations for sustainable decisions and long-term value.

Together, we develop spatial concepts, optimise floor plans and coordinate the necessary steps for successful implementation. In doing so, we draw on a select network of regionally based architects, planners and specialists.

We ensure transparency, highlight opportunities and risks, and make sure that your vision is transformed into a valuable and forward-looking property.

Please contact us for a no-obligation chat